The Accessible Brands Score & Ranking is created from a unique set of public and semi-public data from the latest updated trusted sources.
The AB Score presents the connection and growth relationship between “the experience of an Accessible Brand” and “the pricing power of an Accessible Brand.”
The AB Score defines e-commerce business health to benchmark against the market.
The Trend is the expected growth of the AB Score.
Trend above AB Score (positive momentum)
Trend equal to AB Score (neutral)
Trend below AB Score (negative momentum)
Top 10 Brands
| Rank | Brand | AB Score | Trend | Analytic Summary |
|---|---|---|---|---|
| 1 | Boozt Fashion & apparel | 81.9 | 56.3 | Strong brand experience anchors the score, supported by solid pricing power. Financial momentum is recovering, while experience signals are softening, limiting Trend upside. With solid pricing power and strong brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. The AB Score (81.9) significantly outpaces Trend (56.3), suggesting that current strength has not been matched by forward momentum. |
| 2 | ICA Grocery & food | 79.5 | 51.7 | High pricing power is the primary score driver, supported by solid brand experience. Financial momentum is recovering, while experience signals are softening, limiting Trend upside. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. The AB Score (79.5) significantly outpaces Trend (51.7), suggesting that current strength has not been matched by forward momentum. |
| 3 | IKEA Furniture & home decor | 77.5 | 54.1 | High pricing power is the primary score driver, supported by solid brand experience. Experience signals are strengthening, but financial momentum is softening, creating a split Trend picture. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| 4 | Jula General merchandise | 77.3 | 58.0 | The score reflects solid pricing power and strong brand experience — both comfortably above the market midpoint. Both experience signals and financial momentum are improving, giving Trend broad support. With solid pricing power and strong brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| 5 | MIO Furniture & home decor | 76.4 | 38.7 | Strong brand experience anchors the score, supported by solid pricing power. Both experience signals and financial momentum are declining, reflecting the weak Trend. With solid pricing power and strong brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. The AB Score (76.4) significantly outpaces Trend (38.7), suggesting that current strength has not been matched by forward momentum. |
| 6 | Rusta General merchandise | 75.7 | 61.0 | The score reflects solid pricing power and solid brand experience — both comfortably above the market midpoint. Both experience signals and financial momentum are improving, giving Trend broad support. With solid pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| 7 | Biltema General merchandise | 72.8 | 48.6 | Solid pricing power is the primary score driver, supported by mid-range brand experience. Experience signals are strengthening, but financial momentum is softening, creating a split Trend picture. With solid pricing power and mid-range brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| 8 | Dormy Golf Golf | 70.7 | 65.9 | High pricing power is the primary score driver, supported by solid brand experience. Both experience signals and financial momentum are improving, giving Trend broad support. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| 9 | Jysk Furniture & home decor | 69.3 | 54.9 | High pricing power drives the score; mid-range brand experience is the limiting factor. Financial momentum is recovering, while experience signals are softening, limiting Trend upside. The pricing power advantage will need digital experience investment to remain durable; without it, the gap becomes an increasing liability. |
| 10 | Kicks Beauty & cosmetics | 68.8 | 72.8 | High pricing power is the primary score driver, supported by solid brand experience. Both experience signals and financial momentum are improving, giving Trend broad support. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
Category Leaders
| Category | Category Leader | AB Score | Trend | Analytic Summary |
|---|---|---|---|---|
| Grocery & food | ICA | 79.6 | 52.0 | High pricing power (98) is the primary score driver, supported by solid brand experience (59). Financial momentum is recovering (73), while experience signals are softening (31), limiting Trend upside. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. The AB Score (79.6) significantly outpaces Trend (52.0), suggesting that current strength has not been matched by forward momentum. |
| Fashion & apparel | Boozt | 79.4 | 57.1 | Strong brand experience (81) anchors the score, supported by solid pricing power (65). Financial momentum is recovering (64), while experience signals are softening (50), limiting Trend upside. With solid pricing power and strong brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| Telecom & mobile networks | Tele2 | 78.9 | 63.5 | High pricing power (82) is the primary score driver, supported by solid brand experience (64). Experience signals are strengthening (81), but financial momentum is softening (46), creating a split Trend picture. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| Furniture & home decor | IKEA | 76.8 | 55.2 | High pricing power (89) is the primary score driver, supported by solid brand experience (56). Experience signals are strengthening (62), but financial momentum is softening (48), creating a split Trend picture. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| General merchandise | Jula | 75.7 | 58.0 | Strong brand experience (75) anchors the score, supported by solid pricing power (65). Both experience signals (59) and financial momentum (58) are improving, giving Trend broad support. With solid pricing power and strong brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| Streaming media | HBO Max | 72.6 | 83.9 | High pricing power (95) drives the score; mid-range brand experience (50) is the limiting factor. Both experience signals (75) and financial momentum (92) are improving, giving Trend broad support. The pricing power advantage will need digital experience investment to remain durable; without it, the gap becomes an increasing liability. |
| Golf | Dormy Golf | 68.7 | 65.9 | High pricing power (87) is the primary score driver, supported by solid brand experience (62). Both experience signals (55) and financial momentum (77) are improving, giving Trend broad support. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| Beauty & cosmetics | Kicks | 67.3 | 72.4 | High pricing power (79) is the primary score driver, supported by solid brand experience (62). Both experience signals (52) and financial momentum (93) are improving, giving Trend broad support. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| Pharmacy & health | Apoteket | 66.4 | 45.9 | Mid-range brand experience (54) supports the score; mid-range pricing power (45) is the limiting factor. Financial momentum is recovering (54), while experience signals are softening (38), limiting Trend upside. The strategic priority is the commercial engine — further investment in the mid-range brand experience alone is unlikely to close the pricing power gap. |
| Sports & outdoor | Naturkompaniet | 60.6 | 59.0 | High pricing power (71) is the primary score driver, supported by solid brand experience (56). Experience signals are strengthening (73), but financial momentum is softening (45), creating a split Trend picture. With high pricing power and solid brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| Flower & gardening | Blomsterlandet | 60.1 | 49.1 | Strong brand experience (71) supports the score; mid-range pricing power (46) is the limiting factor. Both experience signals (51) and financial momentum (47) are declining, reflecting the weak Trend. The strategic priority is the commercial engine — further investment in the strong brand experience alone is unlikely to close the pricing power gap. |
| Consumer electronics | Dustin | 56.5 | 41.2 | Solid brand experience (59) supports the score; mid-range pricing power (47) is the limiting factor. Both experience signals (34) and financial momentum (48) are declining, reflecting the weak Trend. The strategic priority is the commercial engine — further investment in the solid brand experience alone is unlikely to close the pricing power gap. |
| Books & media | AdLibris | 56.0 | 63.6 | Solid pricing power (66) is the primary score driver, supported by mid-range brand experience (54). Financial momentum is recovering (77), while experience signals are softening (50), limiting Trend upside. With solid pricing power and mid-range brand experience, both dimensions work in concert — the brand is well-positioned to compound its current advantage. |
| Construction retail | Byggmax | 51.7 | 57.9 | Solid pricing power (59) drives the score; below-median brand experience (38) is the limiting factor. Both experience signals (54) and financial momentum (61) are improving, giving Trend broad support. The pricing power advantage will need digital experience investment to remain durable; without it, the gap becomes an increasing liability. |
| Shoes & footwear | Scorett | 47.0 | 48.2 | Solid pricing power (58) drives the score; below-median brand experience (41) is the limiting factor. Experience signals are strengthening (54), but financial momentum is softening (42), creating a split Trend picture. The pricing power advantage will need digital experience investment to remain durable; without it, the gap becomes an increasing liability. |
Bottom 10 Brands
| Rank | Brand | AB Score | Trend | Analytic Summary |
|---|---|---|---|---|
| 115 | Brothers.se Fashion & apparel | 30.0 | 42.4 | Weak pricing power (9) is the primary drag; below-median brand experience (44) provides partial offset. Experience signals are strengthening (72), but financial momentum is softening (13), creating a split Trend picture. Structural improvement is required on both dimensions before incremental investments can begin to compound. |
| 116 | Lampgallerian Furniture & home decor | 28.7 | 12.6 | Weak pricing power (1) is the primary drag; mid-range brand experience (47) provides partial offset. Both experience signals (23) and financial momentum (2) are declining, reflecting the weak Trend. Stabilising the weaker dimension is the prerequisite — gains on one axis alone are unlikely to shift the overall position meaningfully. |
| 117 | Bolist Construction retail | 28.0 | 40.0 | Weak pricing power (15) is the primary drag; below-median brand experience (37) provides partial offset. Experience signals are strengthening (62), but financial momentum is softening (18), creating a split Trend picture. Structural improvement is required on both dimensions before incremental investments can begin to compound. |
| 118 | Viaplay Streaming media | 27.8 | 54.4 | The score is weighed down by below-median pricing power (34) and below-median brand experience (32) — both below the market midpoint. Financial momentum is recovering (80), while experience signals are softening (29), limiting Trend upside. Structural improvement is required on both dimensions before incremental investments can begin to compound. Trend (54.4) significantly outpaces AB Score (27.8), indicating building momentum that may not yet be reflected in the overall standing. |
| 119 | Bauhaus Construction retail | 27.4 | 74.1 | Mid-range pricing power (54) drives the score; weak brand experience (26) is the limiting factor. Both experience signals (61) and financial momentum (87) are improving, giving Trend broad support. The pricing power advantage will need digital experience investment to remain durable; without it, the gap becomes an increasing liability. Trend (74.1) significantly outpaces AB Score (27.4), indicating building momentum that may not yet be reflected in the overall standing. |
| 120 | Mathem Grocery & food | 26.6 | 29.9 | Weak pricing power (7) is the primary drag; below-median brand experience (42) provides partial offset. Both experience signals (39) and financial momentum (20) are declining, reflecting the weak Trend. Structural improvement is required on both dimensions before incremental investments can begin to compound. |
| 121 | sportshopen.com Sports & outdoor | 26.5 | 28.3 | Weak pricing power (22) is the primary drag; below-median brand experience (34) provides partial offset. Both experience signals (38) and financial momentum (19) are declining, reflecting the weak Trend. Structural improvement is required on both dimensions before incremental investments can begin to compound. |
| 122 | Trendrum Furniture & home decor | 25.2 | 56.8 | The score is weighed down by weak pricing power (28) and below-median brand experience (35) — both below the market midpoint. Both experience signals (55) and financial momentum (58) are improving, giving Trend broad support. Structural improvement is required on both dimensions before incremental investments can begin to compound. Trend (56.8) significantly outpaces AB Score (25.2), indicating building momentum that may not yet be reflected in the overall standing. |
| 123 | PQ Golf Golf | 23.3 | 31.5 | Weak pricing power (8) is the primary drag; below-median brand experience (42) provides partial offset. Both experience signals (35) and financial momentum (28) are declining, reflecting the weak Trend. Structural improvement is required on both dimensions before incremental investments can begin to compound. |
| 124 | Indiska Fashion & apparel | 20.3 | 50.5 | Weak pricing power (20) is the primary drag; below-median brand experience (32) provides partial offset. Financial momentum is recovering (59), while experience signals are softening (42), limiting Trend upside. Structural improvement is required on both dimensions before incremental investments can begin to compound. Trend (50.5) significantly outpaces AB Score (20.3), indicating building momentum that may not yet be reflected in the overall standing. |
Full Ranking — All 124 Brands
| Rank | Brand | AB Score | Trend | Analytic Summary |
|---|---|---|---|---|
| 1 | ICA Grocery & food | 79.6 | 52.0 | High pricing power (98) is the primary score driver, supported by solid brand experience (59). Financial momentum is recovering (73), while experience signals are softening (31), limiting Trend upside. |
| 2 | Boozt Fashion & apparel | 79.4 | 57.1 | Strong brand experience (81) anchors the score, supported by solid pricing power (65). Financial momentum is recovering (64), while experience signals are softening (50), limiting Trend upside. |
| 3 | Tele2 Telecom & mobile networks | 78.9 | 63.5 | High pricing power (82) is the primary score driver, supported by solid brand experience (64). Experience signals are strengthening (81), but financial momentum is softening (46), creating a split Trend picture. |
| 4 | IKEA Furniture & home decor | 76.8 | 55.2 | High pricing power (89) is the primary score driver, supported by solid brand experience (56). Experience signals are strengthening (62), but financial momentum is softening (48), creating a split Trend picture. |
| 5 | Tre Telecom & mobile networks | 76.1 | 32.4 | The score reflects high pricing power (70) and solid brand experience (63) — both comfortably above the market midpoint. Both experience signals (32) and financial momentum (32) are declining, reflecting the weak Trend. |
| 6 | Jula General merchandise | 75.7 | 58.0 | Strong brand experience (75) anchors the score, supported by solid pricing power (65). Both experience signals (59) and financial momentum (58) are improving, giving Trend broad support. |
| 7 | MIO Furniture & home decor | 74.0 | 39.0 | Strong brand experience (74) anchors the score, supported by solid pricing power (59). Both experience signals (52) and financial momentum (26) are declining, reflecting the weak Trend. |
| 8 | Rusta General merchandise | 73.9 | 61.5 | The score reflects solid pricing power (66) and solid brand experience (67) — both comfortably above the market midpoint. Both experience signals (59) and financial momentum (64) are improving, giving Trend broad support. |
| 9 | HBO Max Streaming media | 72.6 | 83.9 | High pricing power (95) drives the score; mid-range brand experience (50) is the limiting factor. Both experience signals (75) and financial momentum (92) are improving, giving Trend broad support. |
| 10 | Biltema General merchandise | 71.0 | 48.8 | The score reflects solid pricing power (64) and solid brand experience (57) — both comfortably above the market midpoint. Experience signals are strengthening (60), but financial momentum is softening (38), creating a split Trend picture. |
| 11 | Dormy Golf Golf | 68.7 | 65.9 | High pricing power (87) is the primary score driver, supported by solid brand experience (62). Both experience signals (55) and financial momentum (77) are improving, giving Trend broad support. |
| 12 | Jysk Furniture & home decor | 68.5 | 55.2 | High pricing power (99) drives the score; mid-range brand experience (48) is the limiting factor. Financial momentum is recovering (70), while experience signals are softening (41), limiting Trend upside. |
| 13 | Kicks Beauty & cosmetics | 67.3 | 72.4 | High pricing power (79) is the primary score driver, supported by solid brand experience (62). Both experience signals (52) and financial momentum (93) are improving, giving Trend broad support. |
| 14 | Telenor Telecom & mobile networks | 66.5 | 53.4 | High pricing power (82) drives the score; mid-range brand experience (46) is the limiting factor. Both experience signals (53) and financial momentum (54) are improving, giving Trend broad support. |
| 15 | Apoteket Pharmacy & health | 66.4 | 45.9 | Mid-range brand experience (54) supports the score; mid-range pricing power (45) is the limiting factor. Financial momentum is recovering (54), while experience signals are softening (38), limiting Trend upside. |
| 16 | Hemköp Grocery & food | 66.0 | 55.1 | The score reflects solid pricing power (58) and solid brand experience (58) — both comfortably above the market midpoint. Financial momentum is recovering (60), while experience signals are softening (50), limiting Trend upside. |
| 17 | Gina Tricot Fashion & apparel | 65.8 | 67.7 | High pricing power (91) drives the score; below-median brand experience (45) is the limiting factor. Financial momentum is recovering (88), while experience signals are softening (47), limiting Trend upside. |
| 18 | Nelly Fashion & apparel | 65.7 | 52.0 | High pricing power (86) is the primary score driver, supported by solid brand experience (62). Financial momentum is recovering (78), while experience signals are softening (26), limiting Trend upside. |
| 19 | Apotea Pharmacy & health | 64.8 | 60.5 | The score reflects high pricing power (70) and solid brand experience (62) — both comfortably above the market midpoint. Financial momentum is recovering (84), while experience signals are softening (37), limiting Trend upside. |
| 20 | Clas Ohlson General merchandise | 64.0 | 71.1 | High pricing power (84) drives the score; below-median brand experience (40) is the limiting factor. Both experience signals (55) and financial momentum (87) are improving, giving Trend broad support. |
| 21 | Willy:s Grocery & food | 63.1 | 54.8 | Mid-range pricing power (54) drives the score; below-median brand experience (41) is the limiting factor. Experience signals are strengthening (67), but financial momentum is softening (43), creating a split Trend picture. |
| 22 | Swedol General merchandise | 62.3 | 41.2 | Solid pricing power (57) drives the score; mid-range brand experience (47) is the limiting factor. Experience signals are strengthening (58), but financial momentum is softening (24), creating a split Trend picture. |
| 23 | Spotify Streaming media | 62.2 | 63.5 | High pricing power (88) drives the score; below-median brand experience (44) is the limiting factor. Financial momentum is recovering (93), while experience signals are softening (34), limiting Trend upside. |
| 24 | Kappahl Fashion & apparel | 62.2 | 46.6 | Solid pricing power (66) drives the score; mid-range brand experience (49) is the limiting factor. Experience signals are strengthening (60), but financial momentum is softening (33), creating a split Trend picture. |
| 25 | Telia Telecom & mobile networks | 61.1 | 38.7 | High pricing power (77) drives the score; below-median brand experience (32) is the limiting factor. Both experience signals (28) and financial momentum (50) are declining, reflecting the weak Trend. |
| 26 | Naturkompaniet Sports & outdoor | 60.6 | 59.0 | High pricing power (71) is the primary score driver, supported by solid brand experience (56). Experience signals are strengthening (73), but financial momentum is softening (45), creating a split Trend picture. |
| 27 | Blomsterlandet Flower & gardening | 60.1 | 49.1 | Strong brand experience (71) supports the score; mid-range pricing power (46) is the limiting factor. Both experience signals (51) and financial momentum (47) are declining, reflecting the weak Trend. |
| 28 | Lyko Beauty & cosmetics | 59.7 | 72.3 | High pricing power (87) drives the score; below-median brand experience (38) is the limiting factor. Financial momentum is recovering (97), while experience signals are softening (48), limiting Trend upside. |
| 29 | Hemtex Furniture & home decor | 59.4 | 56.4 | Solid pricing power (68) drives the score; mid-range brand experience (50) is the limiting factor. Both experience signals (55) and financial momentum (58) are improving, giving Trend broad support. |
| 30 | Johnells Fashion & apparel | 58.2 | 49.0 | The score reflects solid pricing power (63) and solid brand experience (69) — both comfortably above the market midpoint. Experience signals are strengthening (53), but financial momentum is softening (45), creating a split Trend picture. |
| 31 | Lager157.com Furniture & home decor | 57.7 | 65.4 | High pricing power (84) drives the score; below-median brand experience (36) is the limiting factor. Both experience signals (59) and financial momentum (72) are improving, giving Trend broad support. |
| 32 | Apoteket Hjärtat Pharmacy & health | 57.6 | 63.6 | The score is weighed down by below-median pricing power (44) and mid-range brand experience (50) — both below the market midpoint. Experience signals are strengthening (76), but financial momentum is softening (52), creating a split Trend picture. |
| 33 | Interflora.se Flower & gardening | 57.2 | 47.7 | Solid pricing power (69) is the primary score driver, supported by mid-range brand experience (53). Experience signals are strengthening (60), but financial momentum is softening (36), creating a split Trend picture. |
| 34 | Stadium Sports & outdoor | 56.5 | 47.3 | Solid pricing power (61) drives the score; mid-range brand experience (47) is the limiting factor. Financial momentum is recovering (62), while experience signals are softening (32), limiting Trend upside. |
| 35 | Dustin Consumer electronics | 56.5 | 41.2 | Solid brand experience (59) supports the score; mid-range pricing power (47) is the limiting factor. Both experience signals (34) and financial momentum (48) are declining, reflecting the weak Trend. |
| 36 | AdLibris Books & media | 56.0 | 63.6 | Solid pricing power (66) is the primary score driver, supported by mid-range brand experience (54). Financial momentum is recovering (77), while experience signals are softening (50), limiting Trend upside. |
| 37 | Storytel Books & media | 55.8 | 76.9 | High pricing power (79) drives the score; below-median brand experience (43) is the limiting factor. Both experience signals (70) and financial momentum (84) are improving, giving Trend broad support. |
| 38 | Coop Grocery & food | 55.6 | 41.3 | Strong brand experience (72) supports the score; weak pricing power (24) is the limiting factor. Experience signals are strengthening (71), but financial momentum is softening (11), creating a split Trend picture. |
| 39 | SVT play Streaming media | 55.6 | 36.2 | Solid brand experience (67) supports the score; weak pricing power (29) is the limiting factor. Both experience signals (41) and financial momentum (31) are declining, reflecting the weak Trend. |
| 40 | Apple TV+ Streaming media | 55.5 | 44.8 | High pricing power (81) drives the score; weak brand experience (30) is the limiting factor. Both experience signals (50) and financial momentum (40) are declining, reflecting the weak Trend. |
| 41 | TV4 play Streaming media | 55.5 | 30.0 | High pricing power (71) drives the score; below-median brand experience (31) is the limiting factor. Both experience signals (32) and financial momentum (28) are declining, reflecting the weak Trend. |
| 42 | Svenskt tenn Furniture & home decor | 55.3 | 64.4 | High pricing power (84) drives the score; mid-range brand experience (46) is the limiting factor. Both experience signals (61) and financial momentum (68) are improving, giving Trend broad support. |
| 43 | Netflix Streaming media | 55.2 | 69.4 | High pricing power (80) is the primary score driver, supported by mid-range brand experience (53). Both experience signals (76) and financial momentum (62) are improving, giving Trend broad support. |
| 44 | Lindex Fashion & apparel | 54.2 | 46.3 | Solid pricing power (57) drives the score; below-median brand experience (45) is the limiting factor. Financial momentum is recovering (60), while experience signals are softening (33), limiting Trend upside. |
| 45 | Parfym.se Beauty & cosmetics | 54.1 | 42.5 | The score reflects solid pricing power (55) and solid brand experience (56) — both comfortably above the market midpoint. Both experience signals (35) and financial momentum (50) are declining, reflecting the weak Trend. |
| 46 | Willabgarden.com Flower & gardening | 53.9 | 42.4 | Strong brand experience (74) supports the score; below-median pricing power (31) is the limiting factor. Experience signals are strengthening (66), but financial momentum is softening (19), creating a split Trend picture. |
| 47 | Kronans Apotek Pharmacy & health | 53.6 | 41.8 | Strong brand experience (71) supports the score; weak pricing power (19) is the limiting factor. Experience signals are strengthening (62), but financial momentum is softening (22), creating a split Trend picture. |
| 48 | Nordic Nest Furniture & home decor | 52.6 | 41.7 | The score is weighed down by below-median pricing power (41) and mid-range brand experience (50) — both below the market midpoint. Both experience signals (46) and financial momentum (37) are declining, reflecting the weak Trend. |
| 49 | Zalando Fashion & apparel | 52.4 | 60.6 | The score is weighed down by mid-range pricing power (52) and mid-range brand experience (47) — both below the market midpoint. Both experience signals (58) and financial momentum (63) are improving, giving Trend broad support. |
| 50 | Byggmax Construction retail | 51.7 | 57.9 | Solid pricing power (59) drives the score; below-median brand experience (38) is the limiting factor. Both experience signals (54) and financial momentum (61) are improving, giving Trend broad support. |
| 51 | Engelssons Sports & outdoor | 51.6 | 21.7 | Solid pricing power (69) drives the score; below-median brand experience (38) is the limiting factor. Both experience signals (21) and financial momentum (23) are declining, reflecting the weak Trend. |
| 52 | Budget Golf Golf | 51.4 | 67.1 | High pricing power (78) drives the score; mid-range brand experience (48) is the limiting factor. Both experience signals (56) and financial momentum (79) are improving, giving Trend broad support. |
| 53 | Miinto.se Fashion & apparel | 51.0 | 65.0 | High pricing power (77) drives the score; mid-range brand experience (52) is the limiting factor. Both experience signals (70) and financial momentum (60) are improving, giving Trend broad support. |
| 54 | Zara Fashion & apparel | 50.8 | 53.5 | High pricing power (74) drives the score; weak brand experience (26) is the limiting factor. Experience signals are strengthening (61), but financial momentum is softening (46), creating a split Trend picture. |
| 55 | teamsportia.com Sports & outdoor | 50.7 | 37.9 | High pricing power (71) drives the score; mid-range brand experience (48) is the limiting factor. Experience signals are strengthening (56), but financial momentum is softening (20), creating a split Trend picture. |
| 56 | Jysk.se General merchandise | 50.6 | 31.8 | Solid pricing power (61) drives the score; weak brand experience (24) is the limiting factor. Both experience signals (22) and financial momentum (42) are declining, reflecting the weak Trend. |
| 57 | Bygghemma Construction retail | 50.5 | 57.7 | Solid pricing power (66) is the primary score driver, supported by solid brand experience (55). Both experience signals (56) and financial momentum (60) are improving, giving Trend broad support. |
| 58 | MQ Fashion & apparel | 50.5 | 36.9 | Mid-range brand experience (52) supports the score; mid-range pricing power (46) is the limiting factor. Both experience signals (38) and financial momentum (36) are declining, reflecting the weak Trend. |
| 59 | Cocopanda Beauty & cosmetics | 50.3 | 64.2 | Strong brand experience (72) supports the score; mid-range pricing power (49) is the limiting factor. Both experience signals (59) and financial momentum (69) are improving, giving Trend broad support. |
| 60 | NetOnNet Consumer electronics | 50.1 | 36.8 | Below-median pricing power (34) is the primary drag; below-median brand experience (44) provides partial offset. Both experience signals (48) and financial momentum (25) are declining, reflecting the weak Trend. |
| 61 | polarnopyret.se Fashion & apparel | 49.9 | 58.9 | High pricing power (73) drives the score; mid-range brand experience (48) is the limiting factor. Financial momentum is recovering (76), while experience signals are softening (42), limiting Trend upside. |
| 62 | Kjell & Company Consumer electronics | 49.1 | 43.4 | Solid brand experience (59) supports the score; weak pricing power (29) is the limiting factor. Experience signals are strengthening (65), but financial momentum is softening (22), creating a split Trend picture. |
| 63 | Elgiganten Consumer electronics | 48.2 | 42.5 | The score is weighed down by below-median pricing power (36) and below-median brand experience (38) — both below the market midpoint. Experience signals are strengthening (56), but financial momentum is softening (29), creating a split Trend picture. |
| 64 | H&M Fashion & apparel | 48.1 | 43.3 | Below-median brand experience (33) is the primary drag; mid-range pricing power (48) provides partial offset. Financial momentum is recovering (76), while experience signals are softening (11), limiting Trend upside. |
| 65 | Hylte-lantman.com General merchandise | 47.5 | 66.7 | High pricing power (78) drives the score; below-median brand experience (41) is the limiting factor. Financial momentum is recovering (89), while experience signals are softening (45), limiting Trend upside. |
| 66 | Tretti.se Consumer electronics | 47.4 | 42.9 | Mid-range brand experience (54) supports the score; mid-range pricing power (49) is the limiting factor. Financial momentum is recovering (53), while experience signals are softening (33), limiting Trend upside. |
| 67 | Stadium outlet.se Sports & outdoor | 47.3 | 41.9 | Solid pricing power (62) drives the score; below-median brand experience (31) is the limiting factor. Financial momentum is recovering (63), while experience signals are softening (21), limiting Trend upside. |
| 68 | Scorett Shoes & footwear | 47.0 | 48.2 | Solid pricing power (58) drives the score; below-median brand experience (41) is the limiting factor. Experience signals are strengthening (54), but financial momentum is softening (42), creating a split Trend picture. |
| 69 | svenskahem.se Furniture & home decor | 46.9 | 70.3 | Solid brand experience (66) supports the score; mid-range pricing power (48) is the limiting factor. Both experience signals (58) and financial momentum (82) are improving, giving Trend broad support. |
| 70 | Adidas Fashion & apparel | 46.8 | 52.8 | Mid-range pricing power (52) drives the score; below-median brand experience (42) is the limiting factor. Financial momentum is recovering (60), while experience signals are softening (45), limiting Trend upside. |
| 71 | Careofcarl Fashion & apparel | 45.9 | 77.1 | Solid pricing power (58) drives the score; mid-range brand experience (50) is the limiting factor. Both experience signals (74) and financial momentum (80) are improving, giving Trend broad support. |
| 72 | Elon Consumer electronics | 45.9 | 57.6 | The score is weighed down by below-median pricing power (41) and below-median brand experience (42) — both below the market midpoint. Financial momentum is recovering (63), while experience signals are softening (52), limiting Trend upside. |
| 73 | Meds Pharmacy & health | 45.2 | 58.2 | Solid brand experience (69) supports the score; weak pricing power (22) is the limiting factor. Financial momentum is recovering (67), while experience signals are softening (50), limiting Trend upside. |
| 74 | Nordic feel Beauty & cosmetics | 45.0 | 45.4 | Below-median pricing power (34) is the primary drag; mid-range brand experience (50) provides partial offset. Both experience signals (46) and financial momentum (45) are declining, reflecting the weak Trend. |
| 75 | Bokus Books & media | 45.0 | 34.6 | Solid brand experience (57) supports the score; weak pricing power (14) is the limiting factor. Experience signals are strengthening (54), but financial momentum is softening (15), creating a split Trend picture. |
| 76 | Svenssons.se Furniture & home decor | 44.9 | 38.9 | The score is weighed down by mid-range pricing power (52) and mid-range brand experience (49) — both below the market midpoint. Both experience signals (52) and financial momentum (26) are declining, reflecting the weak Trend. |
| 77 | Kidsbrandstore.se Fashion & apparel | 44.2 | 65.4 | Solid pricing power (68) drives the score; below-median brand experience (43) is the limiting factor. Financial momentum is recovering (92), while experience signals are softening (39), limiting Trend upside. |
| 78 | Outnorth Sports & outdoor | 44.2 | 58.0 | Mid-range pricing power (54) drives the score; below-median brand experience (44) is the limiting factor. Financial momentum is recovering (74), while experience signals are softening (42), limiting Trend upside. |
| 79 | City Gross Grocery & food | 44.0 | 38.1 | Mid-range brand experience (54) supports the score; weak pricing power (23) is the limiting factor. Experience signals are strengthening (54), but financial momentum is softening (22), creating a split Trend picture. |
| 80 | Amazon Consumer electronics | 43.9 | 54.9 | Mid-range pricing power (53) drives the score; mid-range brand experience (49) is the limiting factor. Financial momentum is recovering (65), while experience signals are softening (45), limiting Trend upside. |
| 81 | Addnature Sports & outdoor | 43.5 | 60.9 | High pricing power (71) drives the score; below-median brand experience (42) is the limiting factor. Financial momentum is recovering (87), while experience signals are softening (35), limiting Trend upside. |
| 82 | Bangerhead Beauty & cosmetics | 43.5 | 31.1 | Solid brand experience (59) supports the score; weak pricing power (20) is the limiting factor. Both experience signals (52) and financial momentum (10) are declining, reflecting the weak Trend. |
| 83 | NordicaGolf Golf | 42.8 | 55.3 | High pricing power (77) drives the score; below-median brand experience (43) is the limiting factor. Financial momentum is recovering (86), while experience signals are softening (25), limiting Trend upside. |
| 84 | K-Bygg Construction retail | 42.8 | 43.2 | Weak pricing power (20) is the primary drag; mid-range brand experience (51) provides partial offset. Experience signals are strengthening (74), but financial momentum is softening (12), creating a split Trend picture. |
| 85 | Intersport Sports & outdoor | 42.5 | 31.4 | The score is weighed down by below-median pricing power (36) and below-median brand experience (38) — both below the market midpoint. Both experience signals (32) and financial momentum (31) are declining, reflecting the weak Trend. |
| 86 | Bubbleroom Fashion & apparel | 42.3 | 59.8 | Below-median pricing power (34) is the primary drag; mid-range brand experience (49) provides partial offset. Experience signals are strengthening (69), but financial momentum is softening (51), creating a split Trend picture. |
| 87 | Nordiska Galleriet Furniture & home decor | 42.2 | 56.3 | Mid-range pricing power (54) drives the score; mid-range brand experience (47) is the limiting factor. Financial momentum is recovering (82), while experience signals are softening (31), limiting Trend upside. |
| 88 | Disney+ Streaming media | 42.2 | 34.4 | High pricing power (79) drives the score; weak brand experience (15) is the limiting factor. Both experience signals (27) and financial momentum (42) are declining, reflecting the weak Trend. |
| 89 | Doz apotek Pharmacy & health | 42.1 | 64.5 | Solid brand experience (58) supports the score; below-median pricing power (40) is the limiting factor. Both experience signals (63) and financial momentum (66) are improving, giving Trend broad support. |
| 90 | Granngarden.se General merchandise | 42.1 | 31.6 | Mid-range brand experience (53) supports the score; weak pricing power (23) is the limiting factor. Experience signals are strengthening (53), but financial momentum is softening (11), creating a split Trend picture. |
| 91 | Ginza Consumer electronics | 42.0 | 61.1 | Solid pricing power (62) drives the score; mid-range brand experience (49) is the limiting factor. Financial momentum is recovering (89), while experience signals are softening (33), limiting Trend upside. |
| 92 | Sellpy Fashion & apparel | 42.0 | 47.4 | Solid brand experience (63) supports the score; weak pricing power (20) is the limiting factor. Both experience signals (51) and financial momentum (44) are declining, reflecting the weak Trend. |
| 93 | Skopunkten Shoes & footwear | 41.5 | 27.7 | Solid brand experience (60) supports the score; weak pricing power (16) is the limiting factor. Both experience signals (48) and financial momentum (8) are declining, reflecting the weak Trend. |
| 94 | sova.se Furniture & home decor | 41.1 | 69.0 | Solid brand experience (55) supports the score; mid-range pricing power (46) is the limiting factor. Both experience signals (57) and financial momentum (81) are improving, giving Trend broad support. |
| 95 | Din Sko Shoes & footwear | 41.1 | 35.2 | Solid brand experience (59) supports the score; weak pricing power (16) is the limiting factor. Experience signals are strengthening (62), but financial momentum is softening (8), creating a split Trend picture. |
| 96 | Apohem Pharmacy & health | 41.0 | 68.5 | Solid brand experience (63) supports the score; weak pricing power (27) is the limiting factor. Both experience signals (67) and financial momentum (70) are improving, giving Trend broad support. |
| 97 | hifiklubben.se Consumer electronics | 40.5 | 39.7 | Solid pricing power (56) drives the score; below-median brand experience (34) is the limiting factor. Financial momentum is recovering (59), while experience signals are softening (20), limiting Trend upside. |
| 98 | CDON Consumer electronics | 40.4 | 31.9 | Solid brand experience (68) supports the score; weak pricing power (6) is the limiting factor. Experience signals are strengthening (56), but financial momentum is softening (8), creating a split Trend picture. |
| 99 | Cervera Furniture & home decor | 40.2 | 41.0 | Solid brand experience (63) supports the score; weak pricing power (3) is the limiting factor. Experience signals are strengthening (62), but financial momentum is softening (21), creating a split Trend picture. |
| 100 | Beijer Construction retail | 39.9 | 29.6 | The score is weighed down by weak pricing power (28) and below-median brand experience (36) — both below the market midpoint. Both experience signals (48) and financial momentum (11) are declining, reflecting the weak Trend. |
| 101 | Cubus Fashion & apparel | 38.7 | 40.5 | Solid brand experience (62) supports the score; weak pricing power (18) is the limiting factor. Both experience signals (43) and financial momentum (38) are declining, reflecting the weak Trend. |
| 102 | Plantagen Flower & gardening | 37.7 | 30.7 | Solid brand experience (61) supports the score; weak pricing power (4) is the limiting factor. Experience signals are strengthening (56), but financial momentum is softening (6), creating a split Trend picture. |
| 103 | Power Consumer electronics | 37.4 | 51.8 | Below-median pricing power (35) is the primary drag; mid-range brand experience (48) provides partial offset. Financial momentum is recovering (55), while experience signals are softening (49), limiting Trend upside. |
| 104 | Jotex Furniture & home decor | 37.3 | 24.2 | Weak pricing power (24) is the primary drag; mid-range brand experience (46) provides partial offset. Both experience signals (34) and financial momentum (14) are declining, reflecting the weak Trend. |
| 105 | Hornbach Construction retail | 36.2 | 21.8 | Weak pricing power (15) is the primary drag; mid-range brand experience (48) provides partial offset. Both experience signals (23) and financial momentum (20) are declining, reflecting the weak Trend. |
| 106 | Webhallen Consumer electronics | 35.9 | 55.3 | Mid-range brand experience (55) supports the score; weak pricing power (25) is the limiting factor. Experience signals are strengthening (74), but financial momentum is softening (36), creating a split Trend picture. |
| 107 | Komplett Consumer electronics | 35.7 | 36.7 | The score is weighed down by below-median pricing power (34) and below-median brand experience (33) — both below the market midpoint. Both experience signals (50) and financial momentum (24) are declining, reflecting the weak Trend. |
| 108 | Gudrunsjoden Fashion & apparel | 34.8 | 59.1 | Below-median brand experience (34) is the primary drag; mid-range pricing power (50) provides partial offset. Both experience signals (64) and financial momentum (54) are improving, giving Trend broad support. |
| 109 | Bookbeat Books & media | 34.0 | 67.3 | Solid brand experience (58) supports the score; weak pricing power (25) is the limiting factor. Both experience signals (62) and financial momentum (72) are improving, giving Trend broad support. |
| 110 | Royal design Furniture & home decor | 33.5 | 52.5 | Weak pricing power (17) is the primary drag; mid-range brand experience (50) provides partial offset. Experience signals are strengthening (71), but financial momentum is softening (34), creating a split Trend picture. |
| 111 | Matsmart Grocery & food | 32.9 | 48.9 | Solid brand experience (58) supports the score; weak pricing power (20) is the limiting factor. Financial momentum is recovering (63), while experience signals are softening (35), limiting Trend upside. |
| 112 | Sportson.se Sports & outdoor | 30.7 | 61.2 | The score is weighed down by below-median pricing power (38) and below-median brand experience (42) — both below the market midpoint. Both experience signals (61) and financial momentum (62) are improving, giving Trend broad support. |
| 113 | widfors.se Sports & outdoor | 30.4 | 37.4 | Weak pricing power (19) is the primary drag; below-median brand experience (45) provides partial offset. Both experience signals (50) and financial momentum (25) are declining, reflecting the weak Trend. |
| 114 | Wexthuset Flower & gardening | 30.2 | 40.7 | Weak pricing power (23) is the primary drag; below-median brand experience (40) provides partial offset. Both experience signals (48) and financial momentum (33) are declining, reflecting the weak Trend. |
| 115 | Brothers.se Fashion & apparel | 30.0 | 42.4 | Weak pricing power (9) is the primary drag; below-median brand experience (44) provides partial offset. Experience signals are strengthening (72), but financial momentum is softening (13), creating a split Trend picture. |
| 116 | Lampgallerian Furniture & home decor | 28.7 | 12.6 | Weak pricing power (1) is the primary drag; mid-range brand experience (47) provides partial offset. Both experience signals (23) and financial momentum (2) are declining, reflecting the weak Trend. |
| 117 | Bolist Construction retail | 28.0 | 40.0 | Weak pricing power (15) is the primary drag; below-median brand experience (37) provides partial offset. Experience signals are strengthening (62), but financial momentum is softening (18), creating a split Trend picture. |
| 118 | Viaplay Streaming media | 27.8 | 54.4 | The score is weighed down by below-median pricing power (34) and below-median brand experience (32) — both below the market midpoint. Financial momentum is recovering (80), while experience signals are softening (29), limiting Trend upside. |
| 119 | Bauhaus Construction retail | 27.4 | 74.1 | Mid-range pricing power (54) drives the score; weak brand experience (26) is the limiting factor. Both experience signals (61) and financial momentum (87) are improving, giving Trend broad support. |
| 120 | Mathem Grocery & food | 26.6 | 29.9 | Weak pricing power (7) is the primary drag; below-median brand experience (42) provides partial offset. Both experience signals (39) and financial momentum (20) are declining, reflecting the weak Trend. |
| 121 | sportshopen.com Sports & outdoor | 26.5 | 28.3 | Weak pricing power (22) is the primary drag; below-median brand experience (34) provides partial offset. Both experience signals (38) and financial momentum (19) are declining, reflecting the weak Trend. |
| 122 | Trendrum Furniture & home decor | 25.2 | 56.8 | The score is weighed down by weak pricing power (28) and below-median brand experience (35) — both below the market midpoint. Both experience signals (55) and financial momentum (58) are improving, giving Trend broad support. |
| 123 | PQ Golf Golf | 23.3 | 31.5 | Weak pricing power (8) is the primary drag; below-median brand experience (42) provides partial offset. Both experience signals (35) and financial momentum (28) are declining, reflecting the weak Trend. |
| 124 | Indiska Fashion & apparel | 20.3 | 50.5 | Weak pricing power (20) is the primary drag; below-median brand experience (32) provides partial offset. Financial momentum is recovering (59), while experience signals are softening (42), limiting Trend upside. |